Abstract
The article delves into the foundations of the emerging ‘neo-mythological aesthetics’ in contemporary art, providing a framework for analysing cultural and social changes within the context of postmodern discourse. It demonstrates how the concept of myth can be utilized to examine art's response to current challenges. The author explores how art incorporates mythological narratives, adapting them to the realities of the modern era and creating new visual codes that reflect issues of identity and cultural transformation. To illustrate the concept of modern myths, the article examines the characteristics of ancient myths and religious stories, highlighting their similarities and differences, and formulates the concept of neomyth. The author concludes by outlining how modern myths function through the deconstruction of rigid meanings and the construction of new narratives, and how neo-myths respond to the diverse and complex nature of contemporary culture.
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