Design: Past, Present, and Future relevance: УДК 7.012:72.01
№ 3 (14) 2019 "Искусство Евразии", научный журнал об искусстве.
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Keywords

design, architecture, form , imagery, archaic, ritual , digital, mindset, reduction, pre-reflexive traditionalism, reflection

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How to Cite

Baitenov, E.M. (2019) ‘Design: Past, Present, and Future relevance: УДК 7.012:72.01’, The Art of Eurasia, (3), pp. 317–335. doi:10.25712/ASTU.2518-7767.2019.03.023.

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Abstract

The author analyzes the retrospective of the human imagery ability formation which took place due to evolutional change of mindset types, i.e. from archaic one with its specific sense of beauty, up to subsequent mentality that is determined as the reflection on artistry. Moreover, the future of the imagery is also considered in a specific but different way from that of the ancient age (though with its so called strange links with archaic period), i.e. reduction of physicality will color the character of images and emotional “burnout” will demand stronger affects on emotions related to sense perception. Design as the activity which logically appeared in line with the process specified above and having been quite a recent one (and that is why dynamic) has been spreading widely over new spheres of every day live and  with transforming its content as well. This tendency is predicted to become more intensive in the future.

DOI: https://doi.org/10.25712/ASTU.2518-7767.2019.03.023

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